Laneige, derived from French meaning 'the snow', is one of Korea's most established make-up and skin care brands. It revolves around the idea of a 'crystal clear radiant beauty' through the science of water.
Snow is crystalline water ice with a multitude of snowflakes. The arty and unique dimension of each snowflake is where the concept of Laneige begins – no two women in the world are alike. The new Laneige brand is for chic and sophisticated women who seek to have personalities as unique as snowflakes.
Its make-up line shows the creative and fantastic journey of snow crystal to give starry radiant and crystal-clear beauty to Laneige women. Laneige skin care, on the other hand, is inspired from the waterway's circulation to give women a sense of pure and clarified natural skin.
In the context of Laneige, 'snow is born with moisture (water) and changes into various shapes and colours as it moves freely in space time.'
